At Canals we deliver solutions powered by AI that produces real, measurable results for the multi-trillion dollar industries building the world around us
Canals builds solutions for manufacturers, distributors, and contractors to help automate their most manual, time-consuming processes. Our products serve thousands of users across a wide variety of roles, from accounting and operations to counter sales and field crews.

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We’re a top-performing, profitable startup with a culture built for people who want impact, autonomy, and long-term focus. No hype cycles, no bureaucracy, no constant pivots. Our team moves fast, works smart, and supports each other every step of the way.
We hire great people and give them the autonomy and support they need to excel
We believe in what we’re building — it sets us apart and inspires us
We move fast together, aligning on our goals and hitting them as a team
The secret to our success is our customers’ success

Genevieve Masuda
Inside Sales Assistant
I was a huge skeptic of Canals at first. I was like, "I don't know about all that," but it has really saved me so much time entering orders. I think we're on a really good track with it.


Larry Levesque
Senior Business Systems Analyst
Your team's help is making the transition from submitting wire quotes, using the old Eclipse method to a more robust Canals interface, easy and efficient. Thank you and your team very much for all the hard work on this. We really appreciate it.


Michael Ratner
Co-Owner, Atlantic Plumbing Supply
When you consider the cost of hiring a person who would be completely dedicated to sales order entry–and you multiply that cost across every branch, and you assume they can do so quickly and without error–you see how minimal the cost of Canals is.


Tina Lemke
Continuous Improvement Leader
You can just see the wheels in their head turning and it's like, "Why didn't I think of that?" They never say no. It's always, "Yeah, we can do that."


Jennifer Cianciarulo
Vice President Customer Experience
One of the questions someone asked during a recent town hall was, "We're not losing Canals, are we?" Nope, we are not losing Canals. Canals is a fixture. It is going to be here.

Paul Kennedy
CEO
As DSG has expanded to serve customers across electrical, HVAC, plumbing, and waterworks, technology has always been a key enabler of our growth. Canals is now our gold standard for how technology can continue driving the business forward. It not only increases productivity so we can grow more efficiently, but also improves the customer experience and employee-owner experience. There’s a lot of hype when it comes to AI, but Canals is the real deal, the best-in-class product delivering real results that matter.
